Google Android sales decline 11% in US: Report

January 7, 2013 by
Filed under: Americas, Communications, Internet, Marketing, Mobile, Technology, Telecom York, Jan 7, 2013: Apple iOS remains the top selling smartphone platform in the US, with 53.3% of the market for the 12-week period ending November 25, 2012, says a report released by Kantar Worldpanel ComTech. This is the first time Apple’s mobile platform has crossed 50% sales share.

According to the report, Android sales share declined by 10.9% to 41.9% in the same period. Windows Phone positioned itself at third place with 2.7% of smartphones sold between August 25 and November 25, 2012 in the US.

Regarding the mobile carriers, AT&T saw success due the iPhone 5 and was the top selling smartphone carrier with 35.4% of smartphones sold in this 12-week period. Verizon was second with 31.9% of smartphones sold. And Sprint was third, with 14.5% of sales, sees the largest decrease year-on-year, down 5%.

According to Kantar Worldpanel ComTech, the data comes from its USA consumer panel, which it claims is the largest continuous consumer research mobile phone panel of its kind in the world. Their analyst Mary-Ann Parlato says, “The iPhone 5 has been successful this period; however, we also see that Apple’s older models – iPhone 4S and 4 have also contributed to the growing share of iOS. This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well amongst this group.”


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